The environment in which press and communications professionals operate has changed radically in the last decade - the demands of 24-hour media have increased the pressure for rapid and continuous response.
E-mail has become the standard means of journalist communication and press release dissemination, press cuttings have gone online, the growth of the internet has spawned a host of new publication platforms and management of the up-and-coming news agenda has become an increasingly exact science.
But help is at hand. Adfero's news management product has been specifically designed to assist press officers and PR communicators to cope and excel in the modern media environment.
Tapping into the company's extensive news infrastructure, Adfero's Media Communications Division offers a unique package of news, scheduling, reference and monitoring material for press and communication professionals through its NewsManager product.
Bringing together the latest sector-specific news, forward news diaries, a database suite for identifying and communicating with journalists, and a comprehensive internet and press cuttings services, NewsManager is the ultimate tool for the press and PR professional.
Allowing users to anticipate, respond, track, monitor and evaluate their coverage as it develops, it is the only integrated news product of its kind on the market.
To find out more about how our news management product can help you, please
click here.