Tuesday, 19 Sep 2006 00:00
Adfero’s leading news management product, NewsManager, has today unveiled a significant additional tool: Online News Monitoring.
Covering all the leading news websites, this exciting new feature alerts NewsManager customers to online mentions both of themselves and their competitors, ensuring news professionals remain comprehensively briefed about developments in their sector.
Provided alongside the company’s existing Press Cuttings operation, Online News Monitoring reinforces NewsManager’s standing as the only ‘one stop shop’ news management tool of its kind.
Commenting on the launch, Adfero director Rod Williams said: “The growth of the internet has seen the biggest change in news provision since the emergence of the television.
“To be effective in the future, press and PR professionals need to track their coverage not only in print but also online, and we believe this latest enhancement to NewsManager will be vital in enabling them to do that.”