Adfero's news operations are governed by a series of Editorial Policies, each of which underpins a drive for impartiality and accuracy across all areas of our coverage.
Inevitably some of the subjects and topics upon which we report are more controversial or sensitive than others. We nonetheless remain committed to accurate and balanced reporting across the board, aiming to present our coverage in a consistently impartial fashion.
Adfero journalists report the facts and backgrounds behind issues and developments. Neither they nor the company offer their opinions or views - we do not take sides on any topic or subject.
And with the exception of specific quotes cited within the context of a story, we aim to avoid the use of language that could be construed as emotive or subjective.
Please note that many of our products contain feedback options - we greatly welcome reader's views and opinions as part of our commitment to improving the quality of our coverage and to ensuring our approach remains balanced and fair at all times. Whilst it is not possible to respond to every comment, all feedback is reviewed by a relevant site editor. If you would like to get in touch, please e-mail:
feedback@adfero.co.uk